Blended Conversions: Aggregated Conversion Events

Track conversion events across all ad platforms. Includes purchases, add to carts, leads, registrations, and app installs with costs and values.

Conversion metrics track user actions attributed to advertising across all connected platforms—from initial interest (view content) through purchase completion.

Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 41

Metrics in This Group

Purchase Conversions

Metric	Description	When to Use
Blended Purchases	Purchase events across all channels	Count total purchases
Blended Purchases Value	Revenue from purchases	Measure purchase revenue
Blended NC Purchases	New customer purchases	Track customer acquisition
Blended NC Purchases Value	New customer revenue	Value of new customers

Funnel Conversions

Metric	Description	When to Use
Blended View Contents	Product page views	Top-of-funnel interest
Blended View Contents Value	Value of viewed products	Product interest value
Blended Cost per View Content	Cost per product view	Cost for product interest
Blended Add to Carts	Add to cart events	Mid-funnel intent
Blended Add to Carts Value	Value of carted items	Cart value
Blended Cost per Add to Cart	Cost per cart addition	Cost for cart intent
Blended Initiate Checkouts	Checkout starts	Purchase intent
Blended Initiate Checkouts Value	Value at checkout	Checkout value
Blended Cost per Checkout	Cost per checkout start	Cost for checkout intent

Search and Wishlist

Metric	Description	When to Use
Blended Searches	On-site search events	Search engagement
Blended Searches Value	Value from searches	Search value
Blended Cost per Search	Cost per search	Search cost
Blended Add to Wishlists	Wishlist additions	Future purchase intent
Blended Add to Wishlists Value	Wishlist value	Saved items value
Blended Cost per Wishlist	Cost per wishlist add	Wishlist cost

Lead and Registration

Metric	Description	When to Use
Blended Leads	Lead submissions	Lead generation
Blended Leads Value	Lead value	Lead worth
Blended Cost per Lead	Cost per lead	CPL metric
Blended Appointments	Appointment bookings	Booking conversions
Blended Appointments Value	Appointment value	Booking value
Blended Cost per Appointment	Cost per booking	Appointment cost
Blended Registrations	Completed registrations	Account signups
Blended Registrations Value	Registration value	Signup value
Blended Cost per Registration	Cost per registration	Signup cost

Subscription and Trial

Metric	Description	When to Use
Blended Subscriptions	Subscription signups	Recurring revenue
Blended Subscriptions Value	Subscription value	Recurring value
Blended Cost per Subscription	Cost per subscription	Subscription CAC
Blended Trial Starts	Trial activations	Trial signups
Blended Trial Starts Value	Trial value	Trial worth
Blended Cost per Trial	Cost per trial	Trial acquisition cost

App and Application

Metric	Description	When to Use
Blended Applications	Application submissions	Application conversions
Blended Applications Value	Application value	Application worth
Blended Cost per Application	Cost per application	Application cost
Blended App Installs	Mobile app installs	App acquisition
Blended App Installs Value	Install value	App install value
Blended Cost per Install	Cost per install	CPI metric

All Conversions

Metric	Description	When to Use
Blended Conversions	Total conversions	All conversion events
Blended Conversions Value	Total conversion value	All conversion value
Blended Cost per Conversion	Cost per conversion	Conversion efficiency
Blended All Conversions	Including cross-device	Expanded attribution
Blended All Conversions Value	All conversions value	Full conversion value
Blended Cost per All Conv.	Cost per all conversion	Full attribution cost
Blended View-Through Conv.	View-through conversions	Impression attribution
Blended Cost per VTC	Cost per view-through	View-through cost

How These Metrics Relate

Conversion metrics follow the customer journey:

View Content → Add to Cart → Initiate Checkout → Purchase

Each stage has count, value, and cost metrics.

Choosing the Right Metric

• E-commerce: Focus on Purchase metrics and funnel progression
• Lead generation: Track Leads, Appointments, and Registrations
• SaaS/Apps: Monitor Subscriptions, Trials, and App Installs
• Full attribution: Use All Conversions for cross-device tracking