Blended All Conversions: Total Conversions Across Platforms

Track total conversions across Meta, Google, and TikTok Ads. Measure aggregate conversion volume including purchases, leads, and registrations.

Blended All Conversions measures the total count of all conversions attributed to your advertising across Meta, Google, and TikTok combined.

Formula

Blended All Conversions = SUM ( Conversions ) ACROSS Meta + Google + TikTok

Formula Components

Metric	Definition
Meta Conversions	Conversions attributed to Meta Ads campaigns
Google All Conversions	Conversions attributed to Google Ads campaigns
TikTok Conversions	Conversions attributed to TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your advertising drove 2,847 total conversions across all platforms in March.

Platform	Conversions	% of Total
Meta	1,423	50.0%
Google	987	34.7%
TikTok	437	15.3%
Blended Total	2,847	100%

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How It Works

Blended All Conversions aggregates the total conversion count from each advertising platform into a single metric. Each platform reports conversions based on their own attribution models—purchases, leads, registrations, sign-ups, and other configured goals. The blended total gives you a unified view of ad-driven actions without manual aggregation.

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When to Use

Scenario	Action
Measuring total ad-driven actions	Track blended conversions to see aggregate volume
Comparing platform contribution	Break down by platform to see conversion distribution
Calculating overall CPA	Divide total spend by blended conversions for true cost per action
Executive reporting	Present unified conversion count across all paid channels

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Related Metrics

Metric	Relationship
Blended All Conversions Value	Total monetary value of these conversions
Blended CPA	Blended Spend ÷ Blended All Conversions
Blended Purchases	Subset counting only purchase conversions

See all Blended Conversions metrics →