Blended Searches: Cross-Platform Site Search Tracking

Track search events attributed to your ads across Meta, Google, and TikTok. Measure cross-platform site search activity driven by advertising.

Blended Searches measures the total number of on-site search events attributed to your ads across all connected advertising platforms.

Formula

Blended Searches = SUM ( Search Events ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Search Events	On-site search events attributed to Meta Ads campaigns
Google Searches	On-site search events attributed to Google Ads campaigns
TikTok Searches	On-site search events attributed to TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

A fashion retailer running campaigns across three platforms sees 1,892 searches for the week:

Platform	Searches	% of Total
Meta Ads	1,043	55.1%
Google Ads	621	32.8%
TikTok Ads	228	12.1%
Blended Total	1,892	100%

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How It Works

Blended Searches aggregates on-site search events reported by each advertising platform. When a user clicks an ad and performs a search on your website within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view.

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When to Use

Scenario	Action
Measuring ad-driven search intent	Track how ads drive product discovery
Evaluating top-funnel engagement	Use searches as an early intent signal
Optimizing landing pages	High searches may indicate unclear navigation
Comparing platform performance	Identify which platforms drive search behavior

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Related Metrics

Metric	Relationship
Blended Cost per Search	Efficiency metric showing cost to generate each search
Blended View Contents	Next funnel stage — product page views
Blended Add to Carts	Further down funnel — cart additions

See all Blended Conversions metrics →