Blended Subscriptions: Track Subscription Sign-Ups Across Platforms

Track subscription sign-ups attributed to your ads across Meta, Google, and TikTok. Measure how advertising drives recurring revenue.

Blended Subscriptions measures the total number of subscription sign-ups attributed to your advertising across all connected platforms.

Formula

Blended Subscriptions = SUM ( Subscription Events ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Subscription Events	Subscription sign-ups attributed to Meta Ads campaigns
Google Subscription Events	Subscription sign-ups attributed to Google Ads campaigns
TikTok Subscription Events	Subscription sign-ups attributed to TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your subscription business generated 847 new subscriptions last month across all ad platforms.

Platform	Subscriptions	Ad Spend	Cost per Subscription
Meta Ads	412	$6,180	$15.00
Google Ads	298	$5,066	$17.00
TikTok Ads	137	$2,466	$18.00
Total	847	$13,712	$16.19

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How It Works

When a user clicks or views your ad and later signs up for a subscription, that conversion is attributed to the originating ad. Blended Subscriptions aggregates these attributed sign-ups across Meta, Google, and TikTok to show your total subscription acquisition from paid advertising.

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When to Use

Scenario	Action
Measuring subscription acquisition	Track total subscriptions driven by all ad platforms
Comparing platform performance	See which channels drive the most subscriptions
Forecasting recurring revenue	Multiply subscriptions by average subscription value
Optimizing for LTV	Focus spend on platforms with highest-value subscribers

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Related Metrics

Metric	Relationship
Blended Trial Starts	Users who started trials before subscribing
Blended Purchases	One-time purchases vs recurring subscriptions
Blended Cost per Subscription	Cost to acquire each subscription

See all Blended Conversions metrics →