Blended App Installs: Cross-Platform Mobile Downloads

Track total mobile app installs attributed to your ads across Meta, Google, and TikTok. Measure app acquisition performance.

Blended App Installs measures the total number of mobile app downloads attributed to your advertising across all connected platforms.

Formula

Blended App Installs = SUM ( App Install Events ) ACROSS All Channels

Formula Components

Metric	Definition
Meta App Installs	App installs attributed to Meta Ads campaigns
Google App Installs	App installs attributed to Google Ads campaigns
TikTok App Installs	App installs attributed to TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your app campaign drove 2,847 installs in March across platforms:

Platform	App Installs	Share
Meta Ads	1,423	50%
Google Ads	998	35%
TikTok Ads	426	15%
Blended Total	2,847	100%

With a total ad spend of $14,235, your blended cost per install is $5.00.

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How It Works

App installs are counted when a user downloads your mobile app after clicking or viewing an ad. Each platform reports installs based on their attribution window—typically 7 days for click-through and 1 day for view-through. Blended App Installs aggregates these counts to show total acquisition volume across your entire paid media mix.

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When to Use

Scenario	Action
Measuring app acquisition campaigns	Track total installs across all platforms
Comparing platform efficiency	Pair with cost per app install to find lowest cost channel
Forecasting growth	Use install trends to project user acquisition
Budget allocation	Shift spend toward platforms driving more installs

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Related Metrics

Metric	Relationship
Blended Cost per App Install	Cost efficiency for each app download
Blended Completed Registrations	In-app signups after install
Blended Leads	Lead generation conversions

See all Blended Conversions metrics →