Blended View Contents Value: Cross-Platform Product View Value

Track the total monetary value of products viewed from your ads across Meta, Google, and TikTok. Measure upper-funnel value engagement.

Blended View Contents Value measures the total monetary value of products viewed that are attributed to your advertising across all connected ad platforms.

Formula

Blended View Contents Value = SUM ( View Content Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta View Contents Value	Monetary value of products viewed from Meta ads
Google View Contents Value	Monetary value of products viewed from Google ads
TikTok View Contents Value	Monetary value of products viewed from TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your ads drove $47,500 in viewed product value across all platforms last week:

Platform	View Contents	Avg Product Value	View Contents Value
Meta Ads	2,150	$18.50	$39,775
Google Ads	320	$22.00	$7,040
TikTok Ads	28	$24.50	$686
Blended Total	2,498	$19.02	$47,501

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How It Works

When users click your ads and view product pages, each ad platform tracks the product value based on your catalog data. Blended View Contents Value aggregates these values across Meta, Google, and TikTok to show your total upper-funnel value engagement from advertising.

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When to Use

Scenario	Action
Measuring upper-funnel value engagement	Compare view contents value to add-to-cart value
Evaluating product discovery from ads	Track which platforms drive high-value product views
Forecasting downstream revenue	Use as leading indicator for purchases
Optimizing for consideration	Allocate budget to platforms driving valuable views

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Related Metrics

Metric	Relationship
Blended View Contents	Count of views — this metric adds the value
Blended Add to Carts Value	Next funnel stage — cart value
Blended Purchases Value	Final conversion value

See all Blended Conversions metrics →