Blended Purchases Value: Total Revenue from Ad-Attributed Purchases

Track the total revenue from purchase conversions attributed to your ads across Meta, Google, and TikTok. Measure your advertising revenue impact.

Blended Purchases Value measures the total monetary value of purchases attributed to your advertising across all connected ad platforms.

Formula

Blended Purchases Value = SUM ( Purchase Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Purchases Value	Revenue from purchases attributed to Meta ads
Google Purchases Value	Revenue from purchases attributed to Google ads
TikTok Purchases Value	Revenue from purchases attributed to TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your campaigns generated $47,250 in attributed purchase value last month:

Platform	Purchases Value	% of Total
Meta Ads	$28,500	60%
Google Ads	$14,175	30%
TikTok Ads	$4,575	10%
Blended Total	$47,250	100%

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How It Works

Blended Purchases Value aggregates the total revenue from purchase conversions attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed conversion value, and Upstack combines them into a single cross-platform view.

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When to Use

Scenario	Action
Measuring total ad-attributed revenue	Compare against total spend to calculate blended ROAS
Budget allocation decisions	Identify which platforms drive the most purchase value
Revenue forecasting	Project expected revenue based on planned ad spend
Performance reporting	Show stakeholders total revenue impact of advertising

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Related Metrics

Metric	Relationship
Blended Purchases	Count of purchases; this metric shows their value
Blended ROAS	Uses this metric as the numerator
Blended CPA	Cost efficiency; this metric shows revenue efficiency

See all Blended Conversions metrics →