Blended View-Through Conversions: Ad View Attribution

Track conversions from users who saw but didn’t click your ads across Meta, Google, and TikTok. Measure view-through attribution impact.

Blended View-Through Conversions counts users who saw your ad, did not click, but converted later—aggregated across all connected ad platforms.

Formula

Blended View-Through Conversions = COUNT ( Conversions ) WHERE attribution = view-through

Formula Components

Metric	Definition
Blended All Conversions	Total conversions attributed to advertising across all platforms
attribution = view-through	Filters to conversions where the user viewed but did not click the ad before converting

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your campaigns generated 847 view-through conversions last month across all platforms.

Platform	Impressions	VT Conversions	VT Rate
Meta	125,000	412	0.33%
Google	98,000	287	0.29%
TikTok	67,000	148	0.22%

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How It Works

Each ad platform tracks when users view your ads without clicking. If those users later convert within the platform’s attribution window, the conversion is credited as view-through. Upstack aggregates these counts across Meta, Google, and TikTok for a unified view.

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When to Use

Scenario	Action
Measuring brand awareness impact	Compare VT vs click-through conversion ratios
Evaluating display/video campaigns	VT conversions indicate passive ad influence
Attribution window analysis	Assess how ad viewing affects conversion timing
Platform comparison	Identify which channels drive passive engagement

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Related Metrics

Metric	Relationship
Blended All Conversions	Total conversions including click and view-through
Blended Purchases	Purchase-specific conversions across platforms
Blended Impressions	Total ad views that drive VT conversions

See all Blended Conversions metrics →