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Blended Application Submissions measures the total count of application form completions attributed to your advertising across Meta, Google, and TikTok combined.

Formula

Blended Application Submissions = SUM ( Application Events ) ACROSS All Channels

Formula Components


Example

Your campaigns drove 1,247 total application submissions across all platforms in February.

How It Works

Blended Application Submissions aggregates application form completion events from each advertising platform into a single metric. Application events include job applications, loan applications, insurance quote requests, college applications, and other form submissions configured as application goals. Each platform attributes applications based on their own attribution windows and models.

When to Use


See all Blended Conversions metrics →