Blended View Contents: Cross-Platform Product Page Views

Track product page views attributed to your ads across Meta, Google, and TikTok. Measure discovery driven by cross-platform advertising.

Blended View Contents measures the total number of product page views attributed to your ads across all connected advertising platforms.

Formula

Blended View Contents = SUM ( View Content Events ) ACROSS All Channels

Formula Components

Metric	Definition
View Content Events	Individual instances where a user viewed a product page after ad interaction

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

A fashion retailer running campaigns across three platforms sees 8,432 product page views for the week:

Platform	View Contents	% of Total
Meta Ads	4,891	58.0%
Google Ads	2,654	31.5%
TikTok Ads	887	10.5%
Blended Total	8,432	100%

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How It Works

Blended View Contents aggregates product page view events reported by each advertising platform. When a user clicks an ad and views a product page within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of ad-driven product discovery.

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When to Use

Scenario	Action
Measuring product discovery	Compare view contents to site traffic
Evaluating top-of-funnel performance	Track ratio of view contents to add to carts
Optimizing for awareness	Use to measure which ads drive product browsing
Budgeting across platforms	Identify which platforms drive product views

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Related Metrics

Metric	Relationship
Blended Add to Carts	Next funnel stage — shopping intent
Blended Purchases	Final funnel stage — completed orders
Blended Landing Page Views	Similar metric — any landing page visits

See all Blended Conversions metrics →