Blended All Conversions Value: Total Revenue Across Platforms

Track total conversion value across Meta, Google, and TikTok Ads. Measure aggregate revenue attributed to advertising across all platforms.

Blended All Conversions Value measures the total monetary value of all conversions attributed to your advertising across Meta, Google, and TikTok combined.

Formula

Blended All Conversions Value = SUM ( Conversion Value ) ACROSS Meta + Google + TikTok

Formula Components

Metric	Definition
Meta All Conversions Value	Total value of conversions attributed to Meta Ads
Google Conversions Value	Total value of conversions attributed to Google Ads
TikTok Conversions Value	Total value of conversions attributed to TikTok Ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your store’s advertising generated $87,500 in total conversion value last month across all platforms.

Platform	Conversions Value	% of Total
Meta	$52,000	59.4%
Google	$28,500	32.6%
TikTok	$7,000	8.0%
Blended Total	$87,500	100%

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How It Works

Blended All Conversions Value aggregates the conversion values reported by each advertising platform into a single metric. Each platform reports the monetary value of conversions based on their own attribution models and tracking. The blended total gives you a unified view of revenue attributed to paid advertising without manual aggregation.

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When to Use

Scenario	Action
Measuring total advertising revenue	Track blended value to understand aggregate performance
Comparing platform contribution	Break down by platform to see revenue distribution
Setting advertising budgets	Use blended value to determine total ad-attributed revenue
Executive reporting	Present unified conversion value across all paid channels

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Related Metrics

Metric	Relationship
Blended Spend	Total cost across platforms — compare to conversion value for efficiency
Blended ROAS	Blended All Conversions Value ÷ Blended Spend
Blended All Conversions	Total number of conversions (not value)

See all Blended Conversions metrics →