Blended Leads: Cross-Channel Lead Tracking

Track total leads generated from your advertising across Meta, Google, and TikTok. Monitor cross-channel lead generation performance.

Blended Leads measures the total number of lead submission events attributed to your ads across all connected advertising platforms.

Formula

Blended Leads = SUM ( Lead Events ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Leads	Lead submission events from Meta Ads campaigns
Google Leads	Lead submission events from Google Ads campaigns
TikTok Leads	Lead submission events from TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your campaigns generated 847 leads across all channels last month:

Platform	Leads	% of Total
Meta Ads	412	49%
Google Ads	298	35%
TikTok Ads	137	16%
Blended	847	100%

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How It Works

Blended Leads aggregates lead conversion events reported by each connected advertising platform. When a user completes a lead action—form submission, newsletter sign-up, quote request, or contact inquiry—that’s attributed to an ad, each platform reports it as a lead. This metric sums those leads across Meta, Google, and TikTok to give you a unified view of lead generation performance.

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When to Use

Scenario	Action
Measuring total lead volume	Track overall lead generation across all paid channels
Comparing channel efficiency	Pair with Blended Cost per Lead to see cost per lead
Budget allocation	Identify which platforms drive the most leads for your spend
Funnel analysis	Compare leads to registrations for conversion rate insights

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Related Metrics

Metric	Relationship
Blended Cost per Lead	Cost efficiency metric using leads as the denominator
Blended Completed Registrations	Tracks registrations that follow lead capture
Blended Spend	Total ad spend driving these leads

See all Blended Conversions metrics →