Blended Engagement: Aggregated Social Engagement

Track social engagement metrics across all ad platforms. Includes likes, comments, shares, saves, and engagement rates.

Engagement metrics measure social interactions with your ads across all connected platforms—likes, comments, shares, saves, and reactions.

Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 12

Metrics in This Group

Metric	Description	When to Use
Blended Engagements	Total engagement actions	Measure overall interaction
Blended Cost per Engagement	Cost per engagement action	Evaluate engagement efficiency
Blended Engagement Rate	Engagements as % of impressions	Compare content performance
Blended Shares	Number of shares	Track viral potential
Blended Cost per Share	Cost per share	Viral reach cost
Blended Reactions	Emoji reactions received	Emotional response
Blended Cost per Reaction	Cost per reaction	Reaction efficiency
Blended Likes	Number of likes	Basic approval signal
Blended Cost per Like	Cost per like	Like efficiency
Blended Comments	Number of comments	Conversation driver
Blended Cost per Comment	Cost per comment	Comment efficiency
Blended Saves	Number of saves	Content bookmarking
Blended Cost per Save	Cost per save	Save efficiency

How These Metrics Relate

Engagement metrics capture different levels of user investment:

• Likes = lowest friction, quick approval
• Reactions = emotional response (loves, wows, etc.)
• Comments = active conversation participation
• Shares = highest value, extends reach organically
• Saves = future reference intent

Total Engagements = Likes + Reactions + Comments + Shares + Saves + Clicks

Engagement Rate = Engagements ÷ Impressions × 100

Choosing the Right Metric

• Brand awareness: Track Engagements and Engagement Rate
• Viral campaigns: Focus on Shares
• Content quality: Compare Engagement Rate across creatives
• Community building: Monitor Comments and Reactions
• Future intent: Track Saves for purchase consideration