Blended Saves: Ad Bookmarks Across Platforms

Track total saves and bookmarks of your ads across Meta, Google, and TikTok. Measure content resonance with aggregated save metrics.

Blended Saves counts the total number of times users saved or bookmarked your ads across all connected advertising platforms.

Formula

Blended Saves = SUM ( Saves ) across all ad platforms

Formula Components

Metric	Definition
Meta Saves	Saves from Meta Ads campaigns
Google Saves	Saves from Google Ads campaigns
TikTok Saves	Saves from TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your ads received 2,847 saves last month across platforms.

Platform	Saves	Share
Meta	1,523	53%
TikTok	892	31%
Google	432	16%

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How It Works

Blended Saves aggregates save and bookmark actions from all connected advertising platforms into a single metric. When users save your ad for later viewing, each platform reports this engagement, and Upstack combines them for a unified view.

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When to Use

Scenario	Action
Content resonance	High saves indicate ads worth revisiting
Purchase intent signals	Saves often precede conversions
Creative optimization	Compare save rates across ad variants
Audience insights	Identify which audiences save most

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Related Metrics

Metric	Relationship
Blended Engagements	Total engagement including saves
Blended Likes	Another engagement signal
Blended Shares	Viral engagement metric

See all Blended Engagement metrics →