Blended Likes: Cross-Platform Ad Engagement

Track total likes on your ads across Meta, Google, and TikTok. Measure audience approval and engagement at a glance.

Blended Likes measures the total number of likes on your ads across all connected advertising platforms.

Formula

Blended Likes = SUM ( Likes ) across all ad platforms

Formula Components

Metric	Definition
Meta Likes	Likes on your ads from Meta Ads campaigns
Google Likes	Likes on your ads from Google Ads campaigns
TikTok Likes	Likes on your ads from TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your ads received 8,432 likes across all platforms last month.

Platform	Likes	Share
Meta Ads	5,210	62%
TikTok Ads	2,890	34%
Google Ads	332	4%

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How It Works

Blended Likes aggregates like counts from Meta, Google, and TikTok into a single metric. Each platform reports likes differently—Meta includes post reactions, TikTok counts video likes, and Google tracks engagement signals. This metric combines them for a unified view.

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When to Use

Scenario	Action
Comparing creative performance	Higher likes indicate stronger audience resonance
Measuring brand sentiment	Track likes over time to gauge audience approval
Evaluating ad formats	Compare likes across video, image, and carousel ads
Cross-platform benchmarking	Identify which platforms drive the most engagement

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Related Metrics

Metric	Relationship
Blended Reactions	Broader engagement including all reaction types
Blended Engagements	Total interactions including likes, comments, shares
Blended Comments	Measures conversation volume vs passive approval

See all Blended Engagement metrics →