Blended Cost Per Save: Measure Ad Bookmark Efficiency

Track how much you spend for each save or bookmark of your ads across all platforms. Optimize content resonance and purchase intent efficiency.

Blended Cost Per Save measures the average cost to generate one save or bookmark of your ads across all connected advertising platforms.

Formula

Blended Cost Per Save = Blended Spend ÷ Blended Saves

Formula Components

Metric	Definition
Blended Spend	Total advertising spend aggregated across all platforms
Blended Saves	Total saves and bookmarks of your ads aggregated across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your campaigns generated 2,847 saves across all platforms with a total spend of $8,500.

Platform	Spend	Saves	Cost Per Save
Meta	$4,250	1,523	$2.79
TikTok	$2,975	892	$3.34
Google	$1,275	432	$2.95
Blended	$8,500	2,847	$2.99

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How It Works

Blended Cost Per Save divides your total ad spend by the total number of saves across all connected platforms. This gives you a unified view of how efficiently your budget generates high-intent engagement, since saves often indicate purchase consideration.

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When to Use

Scenario	Action
Evaluating content resonance	Lower cost per save indicates ads worth revisiting
Purchase intent signals	Saves often precede conversions—track efficiency
Creative optimization	Identify which creatives drive saves most cost-effectively
Budget allocation	Shift spend toward platforms with lower cost per save

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Related Metrics

Metric	Relationship
Blended Spend	Numerator in this calculation
Blended Saves	Denominator in this calculation
Blended Cost Per Engagement	Broader engagement efficiency metric

See all Blended Engagement metrics →