Blended Impressions: Total Ad Views Across All Channels

Track total ad impressions across Meta, Google, and TikTok in one view. Compare platform reach and optimize ad frequency for better efficiency.

The total number of times your ads were displayed across all advertising channels.

Formula

Blended Impressions = SUM ( Impressions ) ACROSS all platforms

Formula Components

Metric	Definition
Meta Impressions	Number of times your Meta ads were displayed
Google Impressions	Number of times your Google ads were displayed
TikTok Impressions	Number of times your TikTok ads were displayed

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your campaigns delivered 2.4M impressions across all channels last week:

Platform	Impressions	Share
Meta Ads	1,200,000	50%
Google Ads	840,000	35%
TikTok Ads	360,000	15%

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How It Works

Blended Impressions aggregates impression counts from each connected advertising platform into a single metric. Each platform reports impressions differently—Meta counts each ad view, Google counts each ad load, and TikTok counts viewable impressions. This metric sums them all for a unified view of total ad delivery.

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When to Use

Scenario	Action
Measuring total reach	Track how many times your ads appear across all platforms
Calculating CPM	Divide Blended Spend by Blended Impressions × 1,000
Frequency analysis	Compare impressions to reach to understand repeat views
Budget pacing	Monitor delivery against spend to ensure efficient ad serving

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Related Metrics

Metric	Relationship
Blended Reach	Unique users who saw your ads (impressions ÷ frequency)
Blended CPM	Cost per 1,000 impressions
Blended Frequency	Average impressions per unique user

See all Blended Audience metrics →