Blended Frequency: Average Ad Views per User

Measure how many times each user saw your ads across Meta, Google, and TikTok combined. Calculate frequency to optimize reach and avoid ad fatigue.

The average number of times each unique user saw your ads across all channels.

Formula

Blended Frequency = Blended Impressions ÷ Blended Reach

Formula Components

Metric	Definition
Blended Impressions	Total ad views across all channels
Blended Reach	Unique users who saw your ads across all channels

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your cross-channel campaigns delivered 8.4M impressions to 1.2M unique users:

Metric	Value
Blended Impressions	8,400,000
Blended Reach	1,200,000
Blended Frequency	7.0

On average, each person saw your ads 7 times across Meta, Google, and TikTok.

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How It Works

Blended Frequency aggregates impressions and reach from all connected ad platforms, then divides total impressions by unique reach. A frequency of 7.0 means users saw your ads 7 times on average across all channels combined.

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When to Use

Scenario	Action
Detecting ad fatigue	Frequency above 10–15 often signals diminishing returns
Balancing reach vs. repetition	Lower frequency = broader reach; higher = deeper engagement
Optimizing multi-channel campaigns	Compare blended frequency to platform-specific metrics
Budget reallocation	Shift spend to lower-frequency channels if saturation occurs

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Related Metrics

Metric	Relationship
Blended Impressions	Numerator in the frequency calculation
Blended Reach	Denominator in the frequency calculation
Blended CPM	Cost efficiency at current frequency level

See all Blended Audience metrics →