Blended Cost per View-Through Conversion: VTC Acquisition Cost

Track your cost per view-through conversion across all channels. Measure how much you spend for each conversion from users who saw but didn’t click your ads.

Blended Cost per View-Through Conversion measures how much you spend on average for each view-through conversion—where a user saw but did not click your ad before converting.

Formula

Blended Cost per View-Through Conversion = Blended Spend ÷ Blended View-Through Conversions

Formula Components

Metric	Definition
Blended Spend	Total advertising spend across all connected platforms
Blended View-Through Conversions	Conversions from users who saw but did not click your ad before converting

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your store spent $15,000 across all advertising channels in May and generated 312 view-through conversions.

Channel	Spend	VT Conversions	Cost/VTC
Meta	$8,000	180	$44.44
Google	$5,000	92	$54.35
TikTok	$2,000	40	$50.00
Blended	$15,000	312	$48.08

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How It Works

Blended Cost per View-Through Conversion aggregates total ad spend and view-through conversions from Meta, Google, and TikTok, then calculates the average cost per VTC. View-through conversions are attributed when a user sees your ad, does not click, but converts within the platform’s attribution window. This metric helps quantify the cost efficiency of your passive brand awareness efforts.

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When to Use

Scenario	Action
Measuring brand awareness ROI	Compare VTC cost to click-through CPA
Evaluating display/video campaigns	Assess cost efficiency of impression-driven conversions
Budget allocation for awareness vs. direct response	Balance spend based on VTC vs. click-based acquisition costs
Platform comparison	Identify which channels deliver view-through conversions most efficiently

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Related Metrics

Metric	Relationship
Blended Spend	Numerator — total ad spend across platforms
Blended View-Through Conversions	Denominator — conversions from ad views without clicks
Blended CPA	Overall acquisition cost including click and view-through conversions

See all Blended Conversions metrics →