Blended App Installs Value: Cross-Platform Install Revenue

Track the total assigned value of app installs attributed to your ads across Meta, Google, and TikTok. Measure cross-platform app monetization.

Blended App Installs Value measures the total monetary value of app installs attributed to your advertising across all connected ad platforms.

Formula

Blended App Installs Value = SUM ( App Install Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta App Installs Value	Monetary value assigned to app installs from Meta ads
Google App Installs Value	Monetary value assigned to app installs from Google ads
TikTok App Installs Value	Monetary value assigned to app installs from TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your app campaigns generated $28,470 in attributed value this month across platforms:

Platform	App Installs Value	% of Total
Meta Ads	$15,650	55%
Google Ads	$9,100	32%
TikTok Ads	$3,720	13%
Blended Total	$28,470	100%

With 2,847 total installs, your average value per install is $10.00.

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How It Works

App install value is determined by the conversion value you assign in each advertising platform. This could represent average lifetime value (LTV), subscription revenue, or in-app purchase estimates. Blended App Installs Value aggregates these values across all platforms to show the total attributed revenue potential from your app acquisition campaigns.

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When to Use

Scenario	Action
Measuring app campaign ROI	Compare install value against total ad spend
Identifying high-value acquisition channels	Break down by platform to find highest-value installs
Forecasting lifetime value	Use install values to project long-term revenue
Optimizing for value vs volume	Balance high-value installs with install count

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Related Metrics

Metric	Relationship
Blended App Installs	Count of installs; this metric shows their value
Blended Cost per App Install	Cost efficiency for each app download
Blended Purchases Value	Revenue from completed purchases

See all Blended Conversions metrics →