Blended Subscriptions Value: Total Value of Ad-Attributed Subscriptions

Track the total value of subscription sign-ups attributed to your ads across Meta, Google, and TikTok. Measure subscription revenue impact.

Blended Subscriptions Value measures the total monetary value of subscription sign-ups attributed to your advertising across all connected ad platforms.

Formula

Blended Subscriptions Value = SUM ( Subscription Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Subscriptions Value	Assigned value of subscriptions attributed to Meta Ads campaigns
Google Subscriptions Value	Assigned value of subscriptions attributed to Google Ads campaigns
TikTok Subscriptions Value	Assigned value of subscriptions attributed to TikTok Ads campaigns

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your subscription campaigns generated $12,450 in attributed subscription value last month:

Platform	Subscriptions Value	% of Total
Meta Ads	$7,470	60%
Google Ads	$3,735	30%
TikTok Ads	$1,245	10%
Blended Total	$12,450	100%

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How It Works

Blended Subscriptions Value aggregates the assigned monetary value of subscription sign-ups attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed subscription value based on your configured conversion tracking, and Upstack combines them into a single cross-platform view.

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When to Use

Scenario	Action
Measuring subscription revenue impact	Compare attributed value against spend for subscription ROAS
Budget allocation decisions	Identify which platforms drive the highest-value subscriptions
LTV forecasting	Project expected lifetime value based on subscription acquisition
Performance reporting	Show stakeholders total subscription revenue driven by advertising

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Related Metrics

Metric	Relationship
Blended Subscriptions	Count of subscriptions; this metric shows their value
Blended Cost per Subscription	Cost to acquire each subscription
Blended Trial Starts	Users who started trials before subscribing

See all Blended Conversions metrics →