Blended Searches Value: Cross-Platform Search Value

Track the total monetary value of on-site searches attributed to your ads across Meta, Google, and TikTok. Measure cross-platform search value.

Blended Searches Value measures the total monetary value associated with on-site search events attributed to your advertising across all connected ad platforms.

Formula

Blended Searches Value = SUM ( Search Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Search Value	Monetary value of on-site searches from Meta ads
Google Search Value	Monetary value of on-site searches from Google ads
TikTok Search Value	Monetary value of on-site searches from TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your ads generated $8,750 in search value this week across all platforms:

Platform	Search Value	% of Total
Meta Ads	$4,900	56%
Google Ads	$2,625	30%
TikTok Ads	$1,225	14%
Blended Total	$8,750	100%

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How It Works

Blended Searches Value aggregates the monetary value assigned to on-site search events across Meta, Google, and TikTok. Each platform reports value based on their attribution windows and the conversion value you’ve configured. This metric helps quantify the revenue potential of search-driven engagement from your ads.

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When to Use

Scenario	Action
Measuring search intent value	Compare search value against ad spend to assess ROI
Evaluating product discovery	Track how much value searches represent in your funnel
Optimizing for high-value searches	Identify campaigns driving valuable search behavior
Comparing platform performance	Break down by platform to see value contribution

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Related Metrics

Metric	Relationship
Blended Searches	Count of search events; this metric shows their value
Blended Cost per Search	Efficiency metric showing cost to generate each search
Blended View Contents Value	Value of product page views

See all Blended Conversions metrics →