Blended Leads Value: Cross-Platform Lead Value Tracking

Track the total value of leads generated across Meta, Google, and TikTok ads. Measure cross-channel lead generation value performance.

Blended Leads Value measures the total assigned monetary value of leads generated by your advertising across all connected ad platforms.

Formula

Blended Leads Value = SUM ( Lead Values ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Leads Value	Monetary value of leads generated from Meta Ads campaigns
Google Leads Value	Monetary value of leads generated from Google Ads campaigns
TikTok Leads Value	Monetary value of leads generated from TikTok Ads campaigns

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your lead generation campaigns generated $63,500 in total lead value across all platforms last month:

Platform	Leads Value	% of Total
Meta Ads	$32,400	51%
Google Ads	$21,100	33%
TikTok Ads	$10,000	16%
Blended Total	$63,500	100%

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How It Works

Blended Leads Value aggregates the monetary value assigned to lead events across Meta, Google, and TikTok. Each platform reports lead values based on either your pixel configuration or the value passed with each lead event. This metric provides a unified view of the total potential value your advertising generates through lead capture.

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When to Use

Scenario	Action
Evaluating lead generation ROI	Compare total lead value against ad spend to assess profitability
Budget allocation	Identify which platforms generate the highest value leads
Forecasting pipeline revenue	Use lead value to predict downstream conversions and revenue
Quality vs. quantity analysis	Pair with Blended Leads to calculate average lead value

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Related Metrics

Metric	Relationship
Blended Leads	Count of leads generated; pair with this metric for average lead value
Blended Cost per Lead	Efficiency metric showing acquisition cost per lead
Blended Spend	Total ad spend driving these leads

See all Blended Conversions metrics →