Blended Conversions Value: Total Conversion Value Across Channels

Track total conversion value across Meta, Google, and TikTok Ads. Measure the monetary value of all ad-attributed conversions in one unified metric.

The total monetary value of all conversions attributed to your advertising across Meta, Google, and TikTok combined.

Formula

Blended Conversions Value = SUM ( Conversion Value ) ACROSS all platforms

Formula Components

Metric	Definition
Meta Conversions Value	Total value of conversions attributed to Meta Ads
Google Conversions Value	Total value of conversions attributed to Google Ads
TikTok Conversions Value	Total value of conversions attributed to TikTok Ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your advertising generated $87,450 in total conversion value across all channels last month:

Platform	Conversion Value	Share
Meta Ads	$43,725	50.0%
Google Ads	$30,608	35.0%
TikTok Ads	$13,117	15.0%
Blended Total	$87,450	100%

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How It Works

Blended Conversions Value aggregates the monetary value of all conversion events from each connected advertising platform. Each platform reports conversion values based on their tracking—purchases, leads, sign-ups, and other goals with assigned values. The blended total provides a unified view of ad-driven revenue without manual spreadsheet aggregation.

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When to Use

Scenario	Action
Measuring total ad-attributed value	Track blended conversions value for aggregate monetary impact
Calculating blended ROAS	Divide Blended Conversions Value by Blended Spend
Comparing platform ROI	Break down by platform to see value distribution
Executive reporting	Present unified conversion value across all paid channels

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Related Metrics

Metric	Relationship
Blended Conversions	Count of conversions that produced this value
Blended ROAS	Blended Conversions Value ÷ Blended Spend
Blended Spend	Total cost to generate these conversions

See all Blended Conversions metrics →