Blended Appointments Value: Total Value of Ad-Attributed Bookings

Track the total value of appointments scheduled across Meta, Google, and TikTok ads. Measure booking revenue impact from your advertising campaigns.

Blended Appointments Value measures the total assigned monetary value of appointments or bookings attributed to your advertising across all connected ad platforms.

Formula

Blended Appointments Value = SUM ( Appointment Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Appointments Value	Assigned value of appointments attributed to Meta Ads campaigns
Google Appointments Value	Assigned value of appointments attributed to Google Ads campaigns
TikTok Appointments Value	Assigned value of appointments attributed to TikTok Ads campaigns

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your booking campaigns generated $28,350 in attributed appointment value last month:

Platform	Appointments Value	% of Total
Meta Ads	$15,592	55%
Google Ads	$8,505	30%
TikTok Ads	$4,253	15%
Blended Total	$28,350	100%

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How It Works

Blended Appointments Value aggregates the assigned monetary value of appointment bookings attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed appointment value based on your configured conversion tracking, and Upstack combines them into a single cross-platform view.

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When to Use

Scenario	Action
Measuring booking revenue impact	Compare attributed value against spend for appointment ROAS
Budget allocation decisions	Identify which platforms drive the highest-value bookings
Service pricing optimization	Evaluate if appointment values justify acquisition costs
Performance reporting	Show stakeholders total booking value driven by advertising

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Related Metrics

Metric	Relationship
Blended Appointments Scheduled	Count of appointments; this metric shows their value
Blended Cost per Appointment	Cost to acquire each appointment
Blended Leads	Broader lead metric that may include appointment bookings

See all Blended Conversions metrics →