Blended Cost per Appointment: Cross-Platform Booking Acquisition Cost

Track your blended cost per appointment across Meta, Google, and TikTok ads. Measure booking acquisition efficiency with unified cost per appointment metrics.

Blended Cost per Appointment measures how much you spend on average to drive each appointment or booking through your ads across all advertising platforms combined.

Formula

Blended Cost per Appointment = Blended Spend ÷ Blended Appointments Scheduled

Formula Components

Metric	Definition
Blended Spend	Total advertising spend across all connected ad platforms
Blended Appointments Scheduled	Total appointment bookings attributed across all ad platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your business spent $12,000 across all ad platforms last month and scheduled 300 appointments.

Metric	Value
Blended Spend	$12,000
Blended Appointments Scheduled	300
Blended Cost per Appointment	$40.00

At $40 per appointment, you can evaluate whether your cross-platform booking strategy is cost-effective compared to your target acquisition costs or the lifetime value of booked customers.

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How It Works

Blended Cost per Appointment aggregates total advertising spend from Meta, Google, and TikTok, then divides by the total number of appointments attributed to those platforms. This provides a unified view of appointment acquisition efficiency without platform-specific silos.

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When to Use

Scenario	Action
Evaluating appointment generation efficiency	Compare blended cost per appointment against your target booking cost
Budget planning for booking campaigns	Use cost per appointment to forecast spend needed for appointment volume goals
Benchmarking against service value	Compare cost per appointment to average revenue per booked customer
Identifying efficiency trends	Track cost per appointment over time to spot improvements or degradation

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Related Metrics

Metric	Relationship
Blended Spend	Numerator — total ad spend across platforms
Blended Appointments Scheduled	Denominator — total appointments across platforms
Blended Cost per Lead	Similar efficiency metric for leads instead of appointments

See all Blended Conversions metrics →