Blended Trial Starts Value: Total Value of Ad-Attributed Trials

Track the total assigned value of free trial starts attributed to your ads across Meta, Google, and TikTok. Measure trial acquisition value impact.

Blended Trial Starts Value measures the total assigned monetary value of free trial activations attributed to your advertising across all connected ad platforms.

Formula

Blended Trial Starts Value = SUM ( Trial Start Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Trial Starts Value	Assigned value of trials attributed to Meta Ads campaigns
Google Trial Starts Value	Assigned value of trials attributed to Google Ads campaigns
TikTok Trial Starts Value	Assigned value of trials attributed to TikTok Ads campaigns

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your campaigns generated $8,470 in attributed trial value across all channels last month:

Platform	Trial Starts	Value	Avg Value
Meta Ads	412	$4,120	$10.00
Google Ads	289	$2,890	$10.00
TikTok Ads	146	$1,460	$10.00
Blended Total	847	$8,470	$10.00

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How It Works

Blended Trial Starts Value aggregates the assigned monetary value of free trial activations attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed trial value based on your configured conversion tracking and assigned event values, and Upstack combines them into a single cross-platform view.

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When to Use

Scenario	Action
Measuring trial acquisition value	Compare attributed value against spend for trial ROAS
Budget allocation decisions	Identify which platforms drive the highest-value trial signups
LTV forecasting	Project expected lifetime value based on trial acquisition value
Performance reporting	Show stakeholders total trial value driven by advertising

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Related Metrics

Metric	Relationship
Blended Trial Starts	Count of trials; this metric shows their assigned value
Blended Cost per Trial Start	Cost to acquire each trial signup
Blended Subscriptions	Later funnel stage — trials that convert to paid

See all Blended Conversions metrics →