Blended Completed Registrations Value: Total Value from Ad-Attributed Registrations

Track the total assigned value of completed registrations attributed to your ads across Meta, Google, and TikTok. Measure registration value impact.

Blended Completed Registrations Value measures the total monetary value assigned to registration completions attributed to your advertising across all connected ad platforms.

Formula

Blended Completed Registrations Value = SUM ( Registration Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Completed Registrations Value	Value of registrations attributed to Meta Ads campaigns
Google Completed Registrations Value	Value of registrations attributed to Google Ads campaigns
TikTok Completed Registrations Value	Value of registrations attributed to TikTok Ads campaigns

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your campaigns generated $24,940 in completed registration value last month:

Platform	Registrations	Value	Avg Value
Meta Ads	623	$12,460	$20
Google Ads	412	$8,240	$20
TikTok Ads	212	$4,240	$20
Blended Total	1,247	$24,940	$20

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How It Works

Blended Completed Registrations Value aggregates the total assigned value of registration completion events reported by each connected advertising platform. Each platform reports the value you’ve assigned to completed registrations in your event setup. Upstack combines these values across Meta, Google, and TikTok to show the total value impact of your registration campaigns.

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When to Use

Scenario	Action
Measuring registration ROI	Compare registration value against ad spend to evaluate campaign efficiency
Budget allocation	Identify which platforms generate the highest-value registrations
Conversion value analysis	Pair with Blended Completed Registrations to calculate average registration value
Cost efficiency analysis	Compare with Blended Cost per Completed Registration to assess profitability

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Related Metrics

Metric	Relationship
Blended Completed Registrations	Count of registrations; this metric shows their total value
Blended Cost per Completed Registration	Cost to acquire registrations; pair with value to assess ROI
Blended Spend	Total ad spend driving these registration values

See all Blended Conversions metrics →