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New to Upstack? Follow the getting started guide for a streamlined onboarding walkthrough.
  • Configure the LinkedIn destination in Upstack Data with your Partner ID.
  • Enable Enhanced Matching to send hashed user data for improved attribution.
  • Enable Enhanced Conversion Tracking to capture li_fat_id click IDs.
  • Verify events appear in LinkedIn Campaign Manager → Data → Signal Diagnostics.

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Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin access to a LinkedIn Ads account with the Campaign Manager role
  • Shopify owner/staff access (if applicable)
1

Find your LinkedIn Partner ID

Your Partner ID identifies your LinkedIn ad account and Insight Tag installation. You’ll need this to configure the Upstack destination.Help guide:How to find your LinkedIn Partner ID →
2

Remove any existing Insight Tag from your storefront

Upstack loads the LinkedIn Insight Tag for you. If you already load it through your theme, Google Tag Manager, or another app, remove that copy first — two tags with the same Partner ID can double-count events.
3

Configure the LinkedIn destination in Upstack Data

In the Upstack dashboard, navigate to Event Destinations and add a LinkedIn Ads destination using your Partner ID.Help guide:How to configure the LinkedIn destination in Upstack Data →
4

Enable LinkedIn click ID tracking

Optional but recommended. Enabling enhanced conversion tracking allows LinkedIn to capture the li_fat_id click ID, which significantly improves match rates.
Help guide:How to enable LinkedIn click ID tracking →
5

Verify the full setup is healthy

Confirm each piece of the setup is working:
  • In the Upstack dashboard, Event Destinations shows your LinkedIn destination as Healthy (green).
  • In LinkedIn Campaign Manager → Data → Signals Manager → Signal Diagnostics, events appear with status “Received.”
  • The Match Quality column shows match rates — these will improve over the next 1-2 weeks.
If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.

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What to expect after setup

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Match quality timeline

  • Match quality scores start to improve in 2-3 days and normalize over 1-2 weeks.
  • The Purchase match quality sees the biggest improvement, because checkout-time events carry the strongest match keys.
  • Match rates improve as more identified customers convert.

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Reporting differences

  • Conversion volume may fluctuate during the first 48 hours while LinkedIn adjusts to the new event source.
  • Match quality depends on how much identity data each event carries — the li_fat_id click ID is the strongest signal, so make sure click ID tracking is enabled.
Need help?If you encounter any issues during setup or don’t see expected match quality improvements after 2 weeks, contact our support team with your LinkedIn Partner ID and we’ll help diagnose the problem.