Skip to main content
  • In the Upstack dashboard, go to Event Destinations and click + New Destination.
  • Select AppLovin Axon.
  • Enter your Pixel ID (Event Key from AppLovin Dashboard).
  • Click Create Configuration and verify the destination shows Healthy.
What this setup enablesSetting up the AppLovin destination in Upstack Data loads the Axon Pixel on your storefront and attributes conversions against your campaigns. Your Pixel ID is the only AppLovin credential you need.

​
Tracking Method

AppLovin currently receives events from the browser only. See Tracking Method for more details.

​
Prerequisites

Before you start, you need:

​
Configuration steps

1

Sign in to Upstack Data

Sign in to Upstack Data at app.upstackdata.com.
2

Open the destination configuration

In the Upstack dashboard, navigate to Event Destinations.Click + New Destination in the top-right of the page.In the Select a Destination popup, click AppLovin Axon, then click Next.
3

Enter your Pixel ID

Pixel ID — the Event Key identifier for your Axon pixel. Find this in the AppLovin Dashboard under Account → General → Keys.
Need help finding it? See How to find your AppLovin Pixel ID.
4

Configure optional settings

Send User Data — Toggle this on to include hashed user data for improved match quality.
5

Create the configuration

Click the Create Configuration button.You should see a confirmation message and the AppLovin destination will appear in your Event Destinations list.
6

Verify the destination is healthy

In the Upstack dashboard, the AppLovin destination card should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, confirm your Pixel ID is correct — no leading or trailing spaces, and no truncated characters.