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New to Upstack? Follow the getting started guide for a streamlined onboarding walkthrough.
  • Configure the AppLovin destination in Upstack Data with your Pixel ID (Event Key).
  • Verify events appear in the AppLovin Axon Dashboard Events section within 5-10 minutes.
  • Monitor match quality improvements as more identified customers convert.

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Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin access to an AppLovin Axon account
  • A configured Axon Pixel in the AppLovin Dashboard
1

Locate your AppLovin Pixel ID (Event Key)

In the AppLovin Dashboard, navigate to Account → General → Keys to find your Event Key (Pixel ID).Help guide:How to find your AppLovin Pixel ID →
2

Remove any existing Axon tag from your storefront

Upstack loads the Axon Pixel for you. If you already load Axon through your theme, Google Tag Manager, or another app, remove that copy first — two tags firing the same Pixel ID can double-count events.
3

Configure the AppLovin destination in Upstack Data

In the Upstack dashboard, navigate to Event Destinations and add an AppLovin destination using your Pixel ID.Help guide:How to configure the AppLovin destination in Upstack Data →
4

Verify the full setup is healthy

Confirm each piece of the setup is working:
  • In the Upstack dashboard, Event Destinations shows your AppLovin destination as Healthy (green).
  • In the AppLovin Axon Dashboard, the Events section shows recent events arriving.
  • Events appear within 5-10 minutes of storefront activity.
If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.

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What to expect after setup

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Event delivery timeline

  • Events start appearing in the AppLovin Dashboard within 5-10 minutes of storefront activity.
  • Match quality improves as more identified customers (with email/phone at checkout) convert.

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Reporting differences

  • Your AppLovin campaign performance will likely improve after a few days as the algorithm receives more complete conversion data.
  • Conversion volume may fluctuate during the first 48 hours while AppLovin adjusts to the new event source.
Need help?If you encounter any issues during setup or events aren’t appearing after 15 minutes, contact our support team with your AppLovin Pixel ID and we’ll help diagnose the problem.