How to Configure Snapchat Pixel Destination in Upstack Data

Configure the Snapchat destination in Upstack Data with your Snapchat Pixel ID and Conversion API access token to forward server-side conversions to Snapchat CAPI.

Quick Summary

• In the Upstack dashboard, open Events Destination and click + New Destination

• Select Snapchat from the destination options

• Enter your Snapchat Pixel ID and Conversion API Token

• Paste your Snapchat Conversion API Token

• Click Create Configuration and verify the destination shows as Healthy

Tracking Method

Tracking Method is set to Browser + Server by default, and this is the recommended way to run Snapchat: Upstack loads the Snap Pixel on your storefront and also sends events server-side, and the two copies are deduplicated. If you don’t want to load the Snap Pixel in the browser, switch the Tracking Method to Server. See Tracking Method.

Prerequisites

Before you start, you need:

• An active Upstack Data account (sign up)

• Admin access to your Snapchat Ads account (Snapchat Ads Manager)

• Your Snapchat Pixel ID (how to get it)

• Your Snapchat Conversion API Token (how to generate it)

Configuration Steps

1. Sign in to your Upstack dashboard

   Sign in to Upstack Data and open the Events Destination page.

2. Add a new Snapchat destination

   In the Events Destination page, click + New Destination in the top-right of the page.

   

   In the Select a Destination popup, click Snapchat, then click Next.

   
3. Enter your Snapchat credentials

   Fill out the form with the following:

   1. Snapchat Pixel ID — a 32-character UUID, for example 00000000-0000-0000-0000-000000000000

   2. Snapchat Conversion API Token — the long alphanumeric token (typically 100+ characters) generated in Snapchat Business Manager

      

   Need help finding these?

   How to Get my Snapchat Pixel ID →

   How to Generate my Snapchat Conversion API Token →

4. Create the configuration

   Click the Create Configuration button at the bottom of the form.

   

   Success! 🎉 You should see a confirmation message and the Snapchat destination will appear as Healthy in your destinations list.

5. Verify the destination is sending events

   Back in the Events Destination page, confirm the new Snapchat destination shows a Healthy status.

   Then, in Snapchat Ads Manager, open Events Manager for your pixel and confirm events are arriving from your Conversions API integration. New events typically appear within a few minutes after a test purchase or page view.