How to Configure Reddit Destination in Upstack Data

Configure the Reddit Ads destination in Upstack Data with your Pixel ID and Conversions API access token to enable dual tracking via browser pixel and server-side CAPI.

• In the Upstack dashboard, go to Event Destinations and click + New Destination.
• Select Reddit Ads.
• Enter your Reddit Pixel ID (typically prefixed with t2_).
• Paste your Conversions API access token.
• Click Create Configuration and verify the destination shows Healthy.

What this setup enables

Setting up the Reddit destination in Upstack Data enables dual tracking via browser pixel and server-side Conversions API (CAPI), recovering the 30-50% of conversions lost to ad blockers, iOS restrictions, and cross-device journeys.

Tracking Method

Tracking Method is set to Browser + Server by default, and this is the recommended way to run Reddit: Upstack loads the Reddit Pixel on your storefront and also sends events server-side, and the two copies are deduplicated. If you don’t want to load the Reddit Pixel in the browser, switch the Tracking Method to Server. See Tracking Method.

Prerequisites

Before you start, you need:

• An active Upstack Data account (sign up)
• Admin access to a Reddit Ads account
• A configured Reddit Pixel in Reddit Ads Manager Events Manager — see How to find your Reddit Pixel ID
• A Conversions API access token — see How to generate your Reddit CAPI token

Configuration steps

1. Sign in to Upstack Data

   Sign in to Upstack Data at app.upstackdata.com.

2. Open the destination configuration

   In the Upstack dashboard, navigate to Event Destinations.

   Click + New Destination in the top-right of the page.

   In the Select a Destination popup, click Reddit Ads, then click Next.

3. Enter your Pixel ID and CAPI token

   Fill in the form:

   1. Reddit Pixel ID — the identifier for your Reddit pixel. Reddit Pixel IDs are typically prefixed with t2_ (e.g., t2_abc123def).

   2. Conversions API access token — a secure key generated from Reddit Ads Manager Events Manager.

   The Conversions API token is a non-expiring secure key. Store it securely and never expose it client-side. If the token is compromised, generate a new one and follow the update CAPI token guide.

   Need help finding these?

   • How to find your Reddit Pixel ID
   • How to generate your Reddit CAPI token
4. Create the configuration

   Click the Create Configuration button.

   You should see a confirmation message and the Reddit destination will appear in your Event Destinations list.

5. Verify the destination is healthy

   In the Upstack dashboard, the Reddit destination card should display Healthy with a green status indicator within 5 minutes.

   If the status shows Unhealthy:

   • Confirm your Pixel ID is correct (typically prefixed with t2_, no leading/trailing spaces).
   • Confirm your Conversions API token was pasted in full (no truncation, no whitespace).
   • Confirm the token was generated for the same ad account as the Pixel ID.
   • See How to update your Reddit CAPI token if your token may have been rotated.