How to Configure Facebook (Meta) Ads Pixel Destination in Upstack Data

Configure the Facebook (Meta) Ads destination in Upstack Data with your Pixel ID and Conversion API key to enable dual tracking via browser pixel and server-side CAPI.

• In the Upstack dashboard, go to Event Destinations and click + New Destination.
• Select Facebook Advertising.
• Enter your Meta Pixel ID (15–16 digit number, no prefix).
• Paste your CAPI token (starts with EAA).
• Click Create Configuration and verify the destination shows Healthy.

What this setup enables

Setting up the Meta Ads Pixel destination in Upstack Data enables dual tracking via browser pixel and server-side Conversions API (CAPI), ensuring accurate conversion data despite iOS restrictions and ad blockers.

Prerequisites

Before you start, you need:

• An active Upstack Data account (sign up)
• Admin access to a Meta Business Manager account
• A configured Meta Pixel in Meta Events Manager — see How to find your Meta Pixel ID
• A Conversions API access token — see How to generate your CAPI token

Tracking Method

Tracking Method is set to Browser + Server by default, and this is the recommended way to run Meta: Upstack loads the Meta tag on your storefront and also sends events server-side, and the two copies are deduplicated. If you don’t want to load the Meta tag in the browser, switch the Tracking Method to Server. See Tracking Method.

Configuration steps

1. Sign in to Upstack Data

   Sign in to Upstack Data at app.upstackdata.com.

2. Open the destination configuration

   In the Upstack dashboard, navigate to Event Destinations.

   Click + New Destination in the top-right of the page.

   

   In the Select a Destination popup, click Facebook Advertising, then click Next.

   
3. Enter your Pixel ID and CAPI token

   Fill in the form:

   1. Meta Pixel ID — the 15–16 digit number, no prefix (e.g., 123456789012345). Meta Pixel IDs do not have an AW- prefix; that prefix belongs to Google Ads.

   2. CAPI token — starts with EAA, approximately 190 characters long.

      

   Need help finding these?

   • How to find your Meta Pixel ID
   • How to generate your CAPI token
4. Create the configuration

   Click the Create Configuration button.

   

   You should see a confirmation message and the Meta destination will appear in your Event Destinations list.

   
5. Verify the destination is healthy

   In the Upstack dashboard, the Meta destination card should display Healthy with a green status indicator within 5 minutes.

   If the status shows Unhealthy:

   • Confirm your Pixel ID is correct (15–16 digits, no leading/trailing spaces, no prefix).
   • Confirm your CAPI token is the full string starting with EAA.
   • See How to update your CAPI token if your token may have expired.