How to Configure Pinterest Destination in Upstack Data

Configure the Pinterest destination in Upstack Data with your Pinterest Conversions API key, Pixel ID, and Advertiser ID to forward server-side conversions to Pinterest CAPI.

Quick Summary

• In the Upstack dashboard, open Events Destination and click + New Destination

• Select Pinterest from the destination options

• Enter your Pixel Tag ID, Advertiser ID, and Conversion API key

• Check the box to enable Pinterest Conversions API

• Click Create Configuration and verify the destination shows as Healthy

Prerequisites

Before you start, you need:

• An active Upstack Data account (sign up)

• Admin access to your Pinterest Business account

• Your Pinterest Pixel Tag ID (how to find it)

• Your Pinterest Advertiser ID (how to find it)

• Your Pinterest Conversion API key (how to generate it)

Configuration Steps

1. Sign in to your Upstack dashboard

   Sign in to Upstack Data and open the Events Destination page.

2. Add a new Pinterest destination

   In the Events Destination page, click + New Destination in the top-right of the page.

   

   In the Select a Destination popup, click Pinterest, then click Next.

   
3. Enter your Pinterest credentials

   Fill out the form with the following:

   1. Pinterest Pixel Tag ID — a 13-digit number, for example 2613000000000

   2. Check the box Check to enable sending events via Pinterest Conversions API

   3. Advertiser ID — a 12-digit numeric ID, for example 549000000000

   4. Conversion API key — the access token starting with pina_

   The Conversions API checkbox must be selected for server-side tracking to work.

   

   Need help finding these?

   How to Find Pinterest Pixel Tag ID →

   How to Generate Pinterest Conversion API Key →

   How to Find Pinterest Advertiser ID →

4. Create the configuration

   Click the Create Configuration button at the bottom of the form.

   

   Success! 🎉 You should see a confirmation message and the Pinterest destination will appear as Healthy in your destinations list.

5. Verify the destination is sending events

   Back in the Events Destination page, confirm that the new Pinterest destination shows a Healthy status.

   Then, in Pinterest Business, open Conversions → Pinterest tag and confirm that events are being received from your Conversions API integration. New events typically appear within a few minutes after a test purchase or page view.