How do I find my Facebook Ads Pixel (Dataset) ID?

Find your Facebook (Meta) Pixel/Dataset ID in Meta Events Manager to configure the Upstack Data Meta Ads destination for server-side tracking.

• Sign in to Meta Events Manager and locate your pixel.
• Click the pixel name, then open the Settings tab.
• Copy the Pixel ID — a 15–16 digit number, no prefix (e.g., 123456789012345).
• Paste it into your Upstack Meta destination configuration.

What is a Meta Pixel ID?

Your Meta Pixel ID (sometimes shown as “Dataset ID” inside Meta Events Manager) is a 15–16 digit number Upstack Data uses to send conversion data to your Meta ad account. Meta Pixel IDs have no prefix — that’s how they differ from Google Ads conversion IDs (which start with AW-).

Prerequisites

Before you start, you need:

• Access to a Meta Business Manager account
• A pixel already created in Meta Events Manager (or follow the create-pixel steps below)

Steps to find your Meta Pixel ID

1. Sign in to Meta Events Manager

   Sign in to Meta Events Manager at business.facebook.com/events_manager.

2. Find or create your pixel

   If you already have a pixel, you’ll see it listed in the left-hand Data Sources panel — proceed to the next step.

   If you need to create one:

   • Click the green Connect Data Sources button

   • Select Web

   • Click Next or Get Started

   • Follow the instructions to create a new Meta Pixel

     
3. Open the pixel overview

   In the Data Sources list, click the pixel’s name. You’ll land on the pixel’s Overview page.

4. Locate your Pixel ID

   On the pixel Overview page, click the Settings tab in the left-hand menu.

   On the Settings tab, locate Dataset ID at the top of the page. This is your Pixel ID — a 15–16 digit number with no prefix.

   

   Example format: 123456789012345

5. Copy and paste into Upstack Data

   Copy your Pixel ID and paste it into the Pixel ID field in your Upstack Meta destination setup.

   

   Ensure there are no extra spaces before or after the ID. The value should be exactly 15 or 16 digits with no AW- or other prefix.

6. Save the configuration

   Click Create Configuration to save the destination.

   
7. Verify the destination is healthy

   In the Upstack dashboard, navigate to Event Destinations. Your Meta destination should display Healthy with a green status indicator within 5 minutes.

   If the status shows Unhealthy, double-check that the Pixel ID matches exactly what you see in Meta Events Manager (no prefix, no whitespace).

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