Blended Unique Clicks: Deduplicated Ad Clicks

Track unique people who clicked your ads across Meta, Google, and TikTok. Count each person once regardless of total clicks.

Blended Unique Clicks counts the number of distinct people who clicked your ads at least once, aggregated across all advertising platforms.

Formula

Blended Unique Clicks = COUNT DISTINCT ( Users ) WHERE clicked = true ACROSS all platforms

Formula Components

Metric	Definition
Unique Users	Distinct people who interacted with ads across all platforms
clicked = true	Filters to users who clicked at least one ad

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Count Distinct

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Example

Your campaigns reached 8,420 unique clickers in March across all platforms.

Platform	Impressions	Total Clicks	Unique Clicks
Meta	125,000	3,200	2,850
Google	89,000	2,100	1,920
TikTok	156,000	4,500	3,650
Blended	370,000	9,800	8,420

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How It Works

Each platform reports unique clicks by deduplicating users who clicked multiple times. Blended Unique Clicks aggregates these counts across Meta, Google, and TikTok to show total unique engagement.

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When to Use

Scenario	Action
Measuring true engagement	Compare unique clicks vs total clicks to gauge repeat interest
Evaluating creative quality	High unique-to-total ratio indicates broad appeal
Assessing audience saturation	Declining unique clicks may signal audience fatigue
Budget allocation	Shift spend to platforms with more unique clickers

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Related Metrics

Metric	Relationship
Blended Clicks	Total clicks including repeats from same user
Blended Unique CTR	Percentage of impressions resulting in unique clicks
Blended Cost per Unique Click	Average cost to acquire each unique clicker

See all Blended Clicks metrics →