Blended Outbound Clicks: Off-Platform Click Tracking

Track outbound clicks that drive traffic from ad platforms to your website or app. Aggregate data from Meta, Google, and TikTok Ads.

Blended Outbound Clicks measures how many ad clicks took users away from ad platforms to your website, app, or other external destinations.

Formula

Blended Outbound Clicks = SUM ( Outbound Clicks ) ACROSS all platforms

Formula Components

Metric	Definition
Meta Outbound Clicks	Clicks that sent people from Meta to your site
Google Outbound Clicks	Clicks that sent people from Google to your site
TikTok Outbound Clicks	Clicks that sent people from TikTok to your site

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

A DTC skincare brand ran campaigns across Meta and Google Ads during a spring promotion. Their outbound click performance:

Platform	Outbound Clicks	Spend	Cost per Outbound Click
Meta Ads	8,420	$2,105	$0.25
Google Ads	3,180	$954	$0.30
Blended Total	11,600	$3,059	$0.26

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How It Works

Outbound clicks count only clicks that lead users away from the ad platform to an external destination—typically your website or app. This excludes clicks that stay within the platform (like clicks to view more of a carousel or expand a post). Upstack aggregates this metric from each connected ad account to give you a unified view of traffic-driving performance.

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When to Use

Scenario	Action
Measuring traffic acquisition	Compare outbound clicks to landing page views to identify drop-off
Evaluating ad creative	Higher outbound clicks indicate stronger calls-to-action
Cross-platform comparison	Identify which platforms drive the most site traffic
Budget allocation	Shift spend toward platforms with lower cost per outbound click

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Related Metrics

Metric	Relationship
Blended Link Clicks	All link clicks including in-platform; outbound is a subset
Blended Landing Page Views	Users who fully loaded your page after an outbound click
Blended Clicks	Total clicks of all types; outbound focuses on external traffic

See all Blended Clicks metrics →