Blended Link Clicks: Total Ad Link Engagement

Track total link clicks across Meta, Google, and TikTok ads. Measure how many users clicked links in your ads to reach destinations on or off the platform.

Blended Link Clicks measures the total number of clicks on links in your ads across all connected advertising channels.

Formula

Blended Link Clicks = SUM ( Link Clicks ) ACROSS all platforms

Formula Components

Metric	Definition
Meta Link Clicks	Clicks on ad links from Meta campaigns
Google Link Clicks	Clicks on ad links from Google campaigns
TikTok Link Clicks	Clicks on ad links from TikTok campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

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Example

Your brand ran campaigns across three platforms last week, generating 8,432 total link clicks:

Platform	Link Clicks	Share
Meta Ads	4,150	49%
Google Ads	2,890	34%
TikTok Ads	1,392	17%

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How It Works

Blended Link Clicks aggregates link click data from each connected advertising platform. A link click occurs when a user clicks a link in your ad that directs them to a destination—whether that’s your website, app store, or another page within the ad platform.

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When to Use

Scenario	Action
Measuring cross-platform ad engagement	Compare link click volume across channels
Evaluating creative performance	Identify which ads drive the most link clicks
Calculating blended click-through efficiency	Divide by impressions for blended link CTR
Budget allocation decisions	Shift spend toward higher link click channels

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Related Metrics

Metric	Relationship
Blended Clicks	Total clicks including non-link interactions
Blended Outbound Clicks	Clicks that leave the ad platform
Blended Landing Page Views	Users who actually reached your landing page

See all Blended Clicks metrics →