Blended Advertising Metrics

Cross-platform advertising metrics aggregated across Meta, Google, and TikTok. Track total spend, reach, and efficiency without switching between ad platforms.

Blended metrics aggregate advertising data from all connected ad platforms—Meta, Google, and TikTok—into unified performance views. Instead of checking each platform separately, see total spend, combined reach, and overall efficiency in one place.

Data Sources: Meta Ads, Google Ads, TikTok Ads
Total Metrics: 134
Action Metric Groups: 24

How These Metrics Are Organized

Blended metrics are split into two groups:

• Core metrics (52) — spend, audience, clicks, efficiency, and video metrics that live directly under this channel
• Action metric groups (24) — per-action folders pairing a conversion or engagement event with its value and cost-per-action metrics

Action Metric Groups

Group	Metrics	Covers
Purchases	2	Purchase count and revenue value
Conversions	3	Conversion events, value, and cost per conversion
All Conversions	3	All conversion actions, value, and cost
View-Through Conversions	2	Conversions after ad view and cost
Add to Carts	3	Add-to-cart events, value, and cost
Add to Wishlists	3	Wishlist additions, value, and cost
Initiate Checkouts	3	Checkout starts, value, and cost
Leads	3	Lead submissions, value, and cost
App Installs	3	Mobile app installs, value, and cost
Application Submissions	3	Application submissions, value, and cost
Appointments Scheduled	3	Booked appointments, value, and cost
Completed Registrations	3	Account sign-ups, value, and cost
Start Trials	1	Cost per trial start
Trial Starts	2	Trial starts and value
Subscriptions	3	Subscription sign-ups, value, and cost
Searches	3	On-site searches, value, and cost
View Contents	3	Product page views, value, and cost
Engagements	2	All social interactions and cost
Likes	2	Like actions and cost per like
Reactions	2	Emoji reactions and cost per reaction
Comments	2	Comment count and cost per comment
Shares	2	Share count and cost per share
Saves	1	Save/bookmark count
Post Saves	1	Cost per post save

Why Use Blended Metrics

• Unified view: See total marketing performance without platform-switching
• Budget analysis: Track combined spend and efficiency across all channels
• Cross-platform reach: Understand total audience exposure
• Simplified reporting: Export single metrics instead of platform-by-platform data

How Blended Metrics Work

Blended metrics aggregate data from each connected ad platform:

1. Meta Ads — Campaign, ad set, and ad-level data via Marketing API
2. Google Ads — Campaign performance via Google Ads API
3. TikTok Ads — Campaign data via TikTok Marketing API

Data is pulled daily and aggregated at the metric level. Platform-specific breakdowns remain available in their respective metric categories.