Blended CPC (Link): Cost Per Link Click Across Channels

Track your cost per link click across Meta, Google, and TikTok ads combined. Calculate efficiency and optimize your cross-channel ad spend.

The cost per link click across all advertising channels combined.

Formula

Blended CPC (Link) = Blended Spend ÷ Blended Link Clicks

Formula Components

Metric	Definition
Blended Spend	Total ad spend aggregated across all channels
Blended Link Clicks	Total link clicks aggregated across all channels

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your campaigns generated 125,000 link clicks with $8,750 total spend:

Channel	Spend	Link Clicks	CPC (Link)
Meta Ads	$5,000	71,400	$0.07
Google Ads	$2,500	35,700	$0.07
TikTok Ads	$1,250	17,900	$0.07
Blended	$8,750	125,000	$0.07

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How It Works

Blended CPC (Link) divides your total ad spend across all channels by the total link clicks received. Link clicks specifically measure clicks that take users to your website, excluding engagement clicks like reactions or video views.

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When to Use

Scenario	Action
Comparing traffic costs	Benchmark link click efficiency across all channels
Budget optimization	Identify if blended costs are rising or falling
Creative testing	Measure if new creatives improve click efficiency
Cross-channel analysis	Compare blended CPC to individual platform CPCs

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Related Metrics

Metric	Relationship
Blended Spend	The numerator in this calculation
Blended Link Clicks	The denominator in this calculation
Blended CPC	Cost per total click (includes all click types)

See all Blended Clicks metrics →