Total fulfillment costs—shipping, handling, and other expenses—for orders placed by new (first-time) customers.
| Metric | Definition |
|---|
| NC Shipping Cost | Shipping expenses for new customer orders |
| NC Handling Cost | Handling expenses for new customer orders |
| NC Other Fulfillment Cost | Additional fulfillment expenses for new customers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Sum |
Example
Your store spent $4,680 on fulfilling new customer orders last month:
| Component | New Customers | Returning Customers | Total |
|---|
| Shipping Cost | $3,120 | $2,480 | $5,600 |
| Handling Cost | $1,248 | $1,860 | $3,108 |
| Other Fulfillment | $312 | $248 | $560 |
| Total Fulfillment | $4,680 | $4,588 | $9,268 |
How It Works
New Customer Fulfillment Cost aggregates all fulfillment-related expenses from orders where the customer is making their first purchase. This includes shipping, handling, and any additional user-defined fulfillment costs. Customer type is determined by whether they have prior orders in your Shopify history.
When to Use
| Scenario | Action |
|---|
| New customer profitability | Calculate if first-time orders cover fulfillment costs |
| CAC payback analysis | Include total fulfillment burden in acquisition cost calculation |
| Segment comparison | Compare against returning customer fulfillment to identify efficiency gaps |
| 3PL negotiations | Benchmark new customer fulfillment costs for volume discounts |
| Metric | Relationship |
|---|
| Total Fulfillment Cost | Parent metric including all customer types |
| New Customer Shipping Cost | Shipping component of this total |
| New Customer Handling Cost | Handling component of this total |
| New Customer Other Fulfillment Cost | Other component of this total |
| New Customer Contribution Margin | Margin after fulfillment and other costs |
