Fulfillment Cost Metrics | Upstack Documentation

Fulfillment optimization: Use Total Fulfillment Cost to track total burden
Shipping margin: Compare Shipping Cost vs Shipping Revenue collected
Per-order economics: Use Per Order metrics for unit economics
Customer profitability: Compare New vs Returning fulfillment costs

Fulfillment cost metrics track the expenses of getting orders to customers—handling, shipping, and other fulfillment operations.

Data Source: Shopify, Upstack Costs
Metrics: 17

Metrics in This Group

The tables below highlight the most commonly used metrics in this group — browse the full list in the sidebar.

Metric	Description	When to Use
Handling Cost	Order handling expenses	Track warehouse costs
Handling Cost Per Order	Handling cost per order	Per-order analysis
Handling Cost %	Handling as % of revenue	Cost proportion
Shipping Cost	Shipping expenses	Track carrier costs
Shipping Cost Per Order	Shipping cost per order	Per-order shipping
Shipping Cost %	Shipping as % of revenue	Shipping burden
Other Fulfillment Cost	Additional fulfillment expenses	Track misc expenses
Total Fulfillment Cost	All fulfillment costs combined	Total fulfillment burden
New Customer Shipping Cost	Shipping for new customers	Segment analysis
Returning Customer Shipping Cost	Shipping for returning customers	Compare segments
New Customer Handling Cost	Handling for new customers	New customer costs
Returning Customer Handling Cost	Handling for returning customers	Returning costs
New Customer Other Fulfillment Cost	Custom fulfillment for new customers	Track custom fees
Returning Customer Other Fulfillment Cost	Custom fulfillment for returning	Compare segments
New Customer Fulfillment Cost	All fulfillment costs for new customers	NC profitability

Fulfillment costs impact contribution margin at the CM2 level:

Total Fulfillment Cost = Handling Cost + Shipping Cost + Other Fulfillment Cost
CM2 = CM1 − Fulfillment Costs (contribution margin after fulfillment)
Compare Shipping Revenue vs Shipping Cost to find shipping margin