Returning Customer Agency Fees: Retention Agency Costs

Track agency fees for returning customer orders. Understand marketing agency costs for customer retention.

Returning Customer Agency Fees tracks user-defined agency costs allocated to repeat buyer orders.

Formula

RC Agency Fees = SUM ( Order Cost Entries ) WHERE category = Agency Fees AND customer_type = returning_customer

Formula Components

Metric	Definition
Order Cost Entries	User-defined costs configured in Upstack Cost Settings
category = Agency Fees	Filters to costs categorized as agency fees
customer_type = returning_customer	Filters to repeat buyer orders

Metadata
Type	Currency
Data Source	Upstack Costs, Shopify
Aggregation	Sum

---

Example

Your Shopify store has $5,000 in agency fees for 300 returning customer orders.

Metric	Value	Calculation
Returning Customer Orders	300	Repeat buyers
RC Agency Fees	$5,000	Sum of agency cost entries
RC Agency Fees Per Order	$16.67	$5,000 ÷ 300

This represents the portion of agency costs attributable to customer retention efforts.

---

How It Works

Agency fees are allocated to returning customer orders based on your cost configuration. This helps you understand the cost of retention marketing managed by external agencies.

---

When to Use

Scenario	Action
Retention cost analysis	Include agency fees in retention costs
Agency performance evaluation	Compare RC agency costs to retention results
Budget allocation	Understand agency impact on RC margins
NC vs RC agency comparison	Compare acquisition vs retention agency efficiency

---

Related Metrics

Metric	Relationship
Agency Fees	Total agency fees for all orders
NC Agency Fees	Agency fees for new customer orders
RC Marketing Cost	Other marketing costs for returning customers
RC MER	Retention marketing efficiency

See all Contribution Margin metrics →