Agency Fees: Marketing Agency Costs

Track agency fees for your Shopify store. Understand total marketing agency costs deducted from contribution margin.

Agency Fees tracks user-defined agency costs from order cost entries. These fees are deducted from CM3 to calculate CM4.

Formula

Agency Fees = SUM ( Order Cost Entries ) WHERE category = Agency Fees

Formula Components

Metric	Definition
Order Cost Entries	User-defined costs configured in Upstack Cost Settings
category = Agency Fees	Filters to costs categorized as agency fees

Metadata
Type	Currency
Data Source	Upstack Costs
Aggregation	Sum

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Example

Your Shopify store has $15,000 in agency fees configured across 500 orders.

Metric	Value	Calculation
Total Orders	500	All orders in period
Agency Fees	$15,000	Sum of agency cost entries
Agency Fees Per Order	$30.00	$15,000 ÷ 500

Agency fees represent the costs of external marketing agencies and consultants that manage your advertising.

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How It Works

Agency Fees are pulled from cost entries you configure in Upstack Cost Settings. They can be set as flat fees per order, percentage of revenue, or fixed monthly amounts allocated across orders. These costs are deducted after CM3 to calculate CM4.

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When to Use

Scenario	Action
Full profitability analysis	Include agency fees in contribution margin
Agency ROI evaluation	Compare agency costs to incremental revenue
Cost structure planning	Understand agency impact on margins
In-house vs agency comparison	Model cost differences

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Related Metrics

Metric	Relationship
NC Agency Fees	Agency fees for new customer orders
RC Agency Fees	Agency fees for returning customer orders
Opex	Operating expenses, also deducted for CM4
Marketing Cost	Other marketing costs

See all Contribution Margin metrics →