Meta 15-Second Video Views: Measure Deep Video Engagement

Track Meta video ads watched for at least 15 seconds to measure deeper viewer engagement beyond the 3-second threshold.

Counts how many times your Meta video ads were watched for at least 15 continuous seconds.

Formula

Meta 15-Second Video Views = COUNT ( 15-Second Video Views )

Formula Components

Metric	Definition
15-Second Video Views	Individual video views counted when a viewer watches your video ad for at least 15 uninterrupted seconds

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

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Example

Your skincare brand ran a 30-second product demo video ad last week, generating 18,450 fifteen-second views.

Ad Creative	15s Views	3s Views	Retention
Product Demo	18,450	42,000	44%
Testimonial	12,300	38,500	32%
How-To Tutorial	24,100	48,200	50%

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How It Works

Meta records a 15-second view whenever a viewer watches your video ad continuously for at least 15 seconds without skipping. This threshold indicates stronger intent than the standard 3-second view metric, as viewers have invested meaningful attention in your content.

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When to Use

Scenario	Action
Evaluating creative quality	Compare 15s views across ad variants to find engaging content
Measuring brand storytelling	Track if viewers watch long enough to absorb your message
Building retargeting audiences	Use 15s viewers as a higher-intent audience segment
Optimizing video length	Analyze where viewers drop off between 3s and 15s

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Related Metrics

Metric	Relationship
Meta Cost per 15-Second View	Cost efficiency of driving 15-second views
Meta Video Views	Total 3-second views for baseline comparison
Meta Thruplay Views	Views watched to completion or 15+ seconds

See all Meta Video metrics →