Meta Cost per 15-Second View: Deep Engagement Efficiency

Track Meta Cost per 15-Second Video View to measure your average spend per deeply engaged viewer. Compare against 3-second cost to optimize video ad efficiency.

Measures the average cost for each time someone watches your Meta video ad for at least 15 continuous seconds.

Formula

Meta Cost per 15-Second View = Meta Spend ÷ Meta 15-Second Video Views

Formula Components

Metric	Definition
Meta Spend	Total amount billed by Meta for advertising
Meta 15-Second Video Views	Count of video views watched for at least 15 continuous seconds

Metadata
Type	Currency
Data Source	Meta Ads
Aggregation	Ratio

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Example

Your skincare brand spent $3,600 on video campaigns last month and generated 45,000 fifteen-second views.

Campaign	Spend	15s Views	Cost/15s View
Product Demo	$1,800	24,000	$0.075
Brand Story	$1,200	12,000	$0.100
Tutorial Series	$600	9,000	$0.067

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How It Works

Meta records a 15-second view when someone watches your video ad continuously for at least 15 seconds without skipping. This cost metric divides your spend by these engaged views, giving you the price of meaningful attention rather than just scroll-stopping impressions.

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When to Use

Scenario	Action
Comparing creative depth	Lower cost per 15s view indicates better sustained engagement
Optimizing for consideration	Prioritize this over 3s cost when brand messaging needs time
Evaluating storytelling ads	Track if longer narratives justify higher per-view costs
Building retargeting pools	Understand cost to acquire high-intent video viewers

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Related Metrics

Metric	Relationship
Meta 15-Second Video Views	Denominator — the view count used in this cost formula
Meta Cost per Video View	Cost per 3-second view for baseline comparison
Meta Spend	Numerator — the total ad spend used in the formula

See all Meta Video metrics →