Blended Inline CTR measures the percentage of ad impressions that resulted in a click on an inline link within the ad content, across all channels.
Blended Inline CTR = ( Blended Inline Link Clicks ÷ Blended Impressions ) × 100
| Metric | Definition |
|---|
| Blended Inline Link Clicks | Clicks on links embedded in ad text or creative (not CTA buttons) across all platforms |
| Blended Impressions | Total impressions across all advertising channels |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns delivered 1,850,000 impressions and generated 5,550 inline link clicks across all channels this month:
| Metric | Value |
|---|
| Blended Impressions | 1,850,000 |
| Blended Inline Link Clicks | 5,550 |
| Blended Inline CTR | 0.30% |
How It Works
Blended Inline CTR calculates the click-through rate specifically for links embedded within ad copy—such as hyperlinked words, hashtags, or mentions—rather than primary CTA buttons. This metric aggregates inline clicks and impressions from Meta, Google, and TikTok to show engagement with embedded links across your entire paid media mix.
When to Use
| Scenario | Action |
|---|
| Evaluating content engagement | Compare inline CTR to standard CTR to see if copy drives clicks |
| Testing link placements | Measure whether inline links in ad text convert users |
| Optimizing creative strategy | Identify ads where embedded links outperform CTA buttons |
| Cross-platform comparison | Compare inline engagement rates across Meta, Google, TikTok |
| Metric | Relationship |
|---|
| Blended Inline Link Clicks | Numerator in Inline CTR calculation |
| Blended CTR | Overall click-through rate (all click types) |
| Blended Impressions | Denominator in Inline CTR calculation |
