Session Count: Total Website Visits

Track total sessions on your website. Understand traffic volume and trends to measure marketing impact and site reach.

Session Count measures the total number of visits to your website tracked by the Upstack Pixel in the selected period.

Formula

Session Count = COUNT ( Sessions )

Formula Components

Metric	Definition
Sessions	Individual visits to your website, defined by a unique browser session

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

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Example

Your e-commerce store received 12,450 sessions in March.

Week	Sessions	Change
Week 1	2,890	—
Week 2	3,120	+8%
Week 3	3,340	+7%
Week 4	3,100	-7%

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How It Works

A session starts when a visitor lands on your site and ends after 30 minutes of inactivity or at midnight. Each new session is counted once, regardless of how many pages the visitor views.

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When to Use

Scenario	Action
Traffic dropped suddenly	Investigate UTM sources and ad campaigns
Evaluating campaign reach	Compare session volume before/after launch
Capacity planning	Monitor traffic trends for infrastructure decisions
Benchmarking growth	Track month-over-month session trends

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Related Metrics

Metric	Relationship
Bounce Rate	Percentage of sessions with no engagement
Avg. Session Duration	How long visitors stay per session
Avg. Pages per Session	Depth of engagement per visit

See all Session metrics →