Purchases Value: Total Revenue from Tracked Orders

Track total purchase value from your Shopify store. Monitor revenue from pixel-tracked orders and optimize your e-commerce conversion funnel performance.

Purchases Value is the total monetary value of all purchase events tracked by the Upstack pixel from your Shopify store.

Formula

Purchases Value = SUM ( Purchase Event Value )

Formula Components

Metric	Definition
Purchase Event Value	The monetary value of each individual purchase tracked by the pixel

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

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Example

Your Shopify store completed 127 tracked purchases during a Black Friday campaign.

Time Period	Purchases	Purchases Value
Black Friday	127	$18,450.00
Previous Week	84	$11,230.00
Difference	+43	+$7,220.00

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How It Works

The Upstack pixel tracks purchase events when customers complete orders on your Shopify store. Each purchase event includes the order value, which is summed to calculate the total Purchases Value. This metric syncs with your Shopify order data in real-time, ensuring accurate revenue tracking.

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When to Use

Scenario	Action
Measuring campaign revenue	Compare Purchases Value across ad channels to identify highest-performing campaigns
Tracking conversion funnel health	Monitor if purchase values align with expected AOV from your Shopify store
Evaluating promotional impact	Compare Purchases Value during sales versus regular periods
Attribution analysis	Use alongside tracked purchases to understand revenue per conversion

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Related Metrics

Metric	Relationship
Purchases	Count of tracked purchases — divide Purchases Value by this to get AOV
Cost per Purchase	Ad spend per purchase — compare against average order value for profitability
Revenue	Total tracked revenue including all order components

See all Conversions metrics →